Become the answer with
Generative Engine Optimisation
Optimise your content and visibility for ChatGPT, Perplexity, Google AI Overviews and beyond, by ensuring deep semantic understanding and precise intent matching
AI is rewriting the rules of search
Are you ready?
Whether you call it Generative Engine Optimisation (GEO), Generative Search Optimisation (GSO), or Artificial Intelligence Optimisation (AIO) — one thing is clear : traditional SEO no longer guarantees visibility.
Generative Engine Optimisation (GEO) is the next evolution of SEO — designed to improve visibility not just in traditional search engines, but in AI-powered platforms like conversational agents, answer engines, and generative search systems.
If your content isn't structured for AI relevance, by leveraging precise semantic signals and rich entities, your business could be absent from the very conversations your customers are having – and you won’t even know it.
The numbers don't lie: the AI shift is here
The SEO that got you here won't get you to tomorrow
The way customers find you online has changed forever. AI is now at the heart of search engines, creating new problems for businesses
Your website traffic could disappear
AI now answers questions directly in the search results. This means fewer people will click to visit your website.
Experts at Gartner predict that businesses will lose 25% of their organic search traffic by 2026. Without a clear strategy, your flow of new customers from search engines is at risk.
Losing control of your business message
AI learns from all over the web and rewrites information in its own words. It can summarise your content incorrectly, mix it with a competitor's, or change the tone of your message.
This dilutes your brand identity and can confuse the very customers you’re trying to attract.
Customer acquisition costs will rise
As free traffic from search engines declines, the competition for paid ads will get more intense. This will drive up advertising costs.
Relying on old methods means you will likely have to spend much more money to get the same number of new customers.
The risk of becoming invisible
In the past, the goal was to be on the first page of Google. Now, the main goal is to be featured in the AI-generated answer at the very top.
If your business is not cited directly by the AI, you effectively become invisible to a huge portion of potential customers, even if you rank high in the traditional blue links.
Why your business needs an AI Search Strategy, starting TODAY!
By aligning your business with the way customers now discover information, you can unlock powerful new advantages
Get ahead of your competition
Move past your competitors by becoming the featured AI answer. This makes your business the new top choice for customers and helps you win business from rivals who are slow to change.
Build strong brand trust
Earn instant respect when AI names you as the best answer. This powerful recommendation builds a deep level of trust that ads can't buy, leading to more sales and a faster buying process.
Get better customers for less
Connect with people at the exact moment they need your help. This brings you customers who are ready to buy, cuts down on your spending on paid ads, and gives you a better return for your money.
I propose a strategic approach to GEO
Turning AI complexity into structured, search-ready visibility — built for how machines and humans discover.
1. Building your foundation for AI Visibility
I prepare your site structure so AI tools can read, understand, and rank your content accurately.
Your website is technically rebuilt for AI-first crawling.
This ensures search engines can effectively navigate, understand, and prioritise your business as a relevant and authoritative source.
2. Make your content work for Generative Search
I optimise content for how AI understands, ranks, and recommends — not just for keywords.
Your content is optimised to project maximum expertise. Following Google's strict E-E-A-T (Experience, Expertise, Authority, and Trust) guidelines, your message is shaped into the credible answer that AI systems will feature.
3. Extend your reach beyond Search Results
I support AI-optimised content with smart distribution across social platforms and communities.
Your digital authority is amplified far beyond your website.
A powerful network of trust signals is established, proving to AI that your expertise is not just claimed on your site, but is actively recognised and valued by real-world communities.