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Okay, let's talk about "Semantic HTML." It sounds technical, boring, and probably like something your developer mentions that you just nod along to, right? But here’s the deal: if your website is just a huge, messy pile of generic <div> and <span> tags (what we're calling "messy HTML" ), you're making your content incredibly difficult for search engines and, more importantly, invisible  to most AI. It’s like asking an AI to find a specific book in a warehouse where none of th

Feeling like the online search world did a complete flip overnight? You're not wrong. People are asking AI assistants like ChatGPT, and Google AI Overviews, Claude, Microsoft Copilot for answers, and getting them directly. And if your content isn't being cited , you're basically invisible. Don't panic! Getting seen by AI isn't black magic; it's about making your content easy for machines to find, understand, and trust. Let's get your expertise noticed To optimise your conten

So, you're creating content for AI search (GEO), but you have a big question: how do you prove it's actually working?

Alright, you've read about the shift to AI search and you're ready to take action. But where do you begin? It can feel a bit like being...

If you're in the marketing world, it probably feels like someone has set off a fire alarm. Everyone is running around shouting "GEO is...

If you are in marketing or business, your feed is likely full of new acronyms like GEO, AIO, and LLMO. It can be confusing, and many...

These days, we keep hearing about SEO… or is it SAIO? Wait, maybe GEO… and AEO or AIO? Some people say SEO is dead. Others claim AIO is...

Behind the strategy : a chat with the founder on AI, digital shifts, and building the future. Tiguida specialises in turning complex...