Meet Tiguida Dembele : a conversation on AI, the future of business and getting things done

Behind the strategy : a chat with the founder on AI, digital shifts, and building the future.

Tiguida specialises in turning complex digital shifts into strategic advantages.

With over a decade of international experience in media and AdTech, her focus is now on helping businesses unlock the real value of Artificial Intelligence (AI) by bridging technical potential with real-world business growth.

Table of Contents

• From London to Paris: What drives your work?

• You recently spent time in San Francisco and New York. What's the Vibe?

• Why are you so focused on AI right now?

• What does It mean to be an "Insider" in the AdTech world?

• What is your core mission when working with businesses?

• Final thoughts: the biggest opportunity in AI

After building a career in London, you returned to Paris. What drives your work today?

After eight years in London, I came back to Paris to focus on what I'm most passionate about: strategic business growth. My career has been centered on helping international companies grow, adapt, and lead through major digital shifts. Today, that shift is clearly AI. My work is driven by a passion for navigating these transformations and helping businesses master the next evolution of online visibility.

You recently spent a couples of months in San Francisco and NYC. What's the vibe over there?

That’s right. It was amazing! It’s one thing to read about AI on LinkedIn, but another to be there and see it up close. I have an international outlook and wanted to learn from the people building this future. And yes, I'm completely convinced : AI is where business is going. The time to get serious about it is right now.

Why are you so focused on Artificial Intelligence Optimisation (AIO) right now?

Because that's where the action is! My expertise is in applying AI strategy to solve core business challenges. I focus on how companies can use AI to enhance their digital presence, connect with customers in more meaningful ways, and build an authoritative voice in this new, intelligent landscape. It’s about making the complex simple and introducing automation where it creates the most value.

You mention your background in media and AdTech. How does that shape your approach?

I've worked for over a decade within major media publishers and ad tech companies. I've seen how the digital ecosystem works from the inside - from operations and account management to business management. This means I can be a partner who actually gets it. I understand the commercial pressures and technical realities, allowing me to bridge the gap between AI’s potential and the practical needs of a business.

My expertise covers :

• Strategy: AI Strategy, SaaS, Digital Transformation, Market Expansion, GTM Strategy.

• Technical & Media: SEO, CTV, Display Advertising, Native Advertising, Commerce Content, eCommerce, Content Creation, Programmatic, SSP/DSP, DMP, RTB, Audience Strategy, and Media Monetisation.

When you work with a business, what is your ultimate goal?

My goal is to turn complexity into opportunity. I help organisations unlock the real value of AI by turning ideas into actionable strategies. Whether a business is navigating a major transformation, exploring new markets, or trying to scale what already works, I bring structure, clarity, and execution to help them move forward and take their business to the next level.

Conclusion :

• Driven by experience: Over a decade in international AdTech and media.

• Focused on the future: Convinced that AI is the primary driver of future business growth, with recent insights from trips to AI hubs in the US.

• Mission-oriented: To help businesses translate AI potential into tangible, strategic results.

• A trusted partner: Combines strong strategy with hands-on operational knowledge.

The world of search is changing fast. Ready to turn the complexity of AI into your greatest growth opportunity? Drop a comment below with your thoughts or questions. Or, if you want to turn all this complexity into your next big win, let's have a chat.